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Branding 101
Welcome
3 Mistakes to Avoid (7:09)
Marketing Basics
Defining Your Customer (15:48)
Marketing Personas (12:14)
Copywriting
An introduction to your brand voice (9:10)
Your Why (your company story) (15:00)
Your value proposition statement (11:31)
Your mission statement and mantra (13:39)
Your brand personality (impressions/expressions) (19:18)
Benefits and features (20:47)
Brand Voice One-Sheet (1:30)
Crafting Website Content that Converts (17:43)
Visual Branding
Logo, Rules & Resources (12:37)
Color Rules & Resources (12:13)
Image and Video Tips and Resources (12:51)
An introduction to your brand voice
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